Here are some tips for a good call-to-action:
- The text in the call-to-action (CTA) must be very specific and clear.
The visitor must immediately know what the added value is.
The reason why he would press the button.
Examples of a CTA are buttons such as "Contact us now", "Request your quote now", "Book now", ...
- The CTA should appear on the screen at the right time.
Make sure you have gained enough trust first. Take away the user's fear to click on the CTA.
You can do this by placing a reassuring message near the CTA.
Always write as positively as possible. Examples include "Immediately available", "Free shipping", "30 days cooling-off period".
If the user has no reason not to click, the logical consequence is that he will actually click.
- In addition, it is also an advantage if the CTA does not cost the user money.
When something is free the conversion will be higher. So make sure that there is a free or non-binding listing somewhere.
Make sure that you only do this if it is actually the case. Otherwise you create mistrust with the user. This will not benefit your conversion.
- Say clearly what you expect from the user. The more specific the more likely it is that it will actually happen.
If the user doesn't know what is expected of him, he won't do it. And vice versa.
If it doesn't work out this way, don't hesitate to contact us.
This can be done by mailing to firstname.lastname@example.org or by phone at 09/395.02.92.