It is important that the meta-tag title contains at least one keyword, followed by the brand name.
In the ideal scenario, your meta-tag title has the following structure: keyword 1 | keyword 2 | company/brand.
Make sure you write for a person, not for a search engine.
The sentence must be easy to read and perfectly understandable for a person.
- The title tag should be approximately 50 to 60 characters long, including spaces.
- The most important keywords should be at the front, followed by the less important words.
- If your brand or company name is not part of your keywords, put it at the end of the title tag.
- Never copy title tags. They should be different for each page.
Otherwise, Google will punish you in the search results for duplicating your meta description.
- Make it relevant. The title tag must correctly describe what the content on the page is about.
- Do not fill the title tag with only keywords. Write regular, normal sentences.
Otherwise, Google will think you have a spam website.
Example of a good meta-tag title:
<title>Tips on your meta-tag title from Dropsolid</title>
- Make your headline (<h1> tag) different from the title tag.
The headline is a title that is visible on your site itself and should be reader-oriented.
It is not the intention to copy the title tag.
But do mention your most important keyword to create added value.
If you have more questions on this topic, don't hesitate to contact us.
This can be done by mailing to firstname.lastname@example.org or by phone at 09/395.02.92.